Amazon bcg matrix

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The startup gradually evolved into a multinational corporation and now is worth a marvelous $1.6 Trillion. In 1997, three years after its launch and post-IPO, Amazon’s estimated worth was $438 Million. Fortunately, now their investment is almost worth $30 billion – a 12,000,000% ROI. With his parents’ financial help of $245,573, Bezos started Amazon in his garage.

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Surely, selling things would be a problem for the young entrepreneur, but somehow, he found low-cost products that could be easily sold on the web. When he asked his parents for money after sharing his idea, his dad’s first question was, “What’s the Internet?” which vividly indicates that at that time, people weren’t much aware of the Internet. It’s highly unusual, and that started me about thinking, ‘What kind of business plan might make sense in the context of that growth?’.” – Jeff Bezos “ You know, things just don’t grow that fast.

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The study was first published on Feb 24, 2018, and then updated on Feb 13, 2020, Feb 4, 2021, Feb 18, 2022, and recently on Feb 15, 2023.īack in 1994, Jeff Bezos was stunned after discovering the 2300% growth rate of the Internet, which eventually led him to think about starting an online business.

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